With a deep-rooted foundation in apparel and branding, I began my career in my father’s haberdashery, where I gained firsthand experience in retail, distribution, and the nuances of fit, style, and body types. I later refined my technical design skills at FIT and Parsons, merging my knowledge of physics, branding, and aesthetics to develop innovative silhouettes and fashion concepts.

Throughout my career, I have successfully created and launched brands that have been sold in top-tier department stores such as Saks, Neiman Marcus, and Bloomingdale’s. My expertise extends beyond apparel, as I have also developed fashion collateral for leading beauty companies, including Dior, Estée Lauder, and Aramis.

My passion lies in creating consumer-focused brands that bring unique value to people’s lives. This vision inspired me to establish MaxWorld, a branding engine designed to develop innovative fashion brands tailored to specific audiences. By strategically leveraging trademarks and patents, MaxWorld secures strong market positions across various sales channels, ensuring long-term brand distinction and success.